On Wednesday, Walt Disney Co.’s chief executive, Bob Chapek, presented the company’s first brand-new cruise ship in ten years entered to the metaverse. The fruit of the first initiative he championed before the board of directors of the business.
Chapek was able to get a three-year term extension on Tuesday with the introduction of the 4,000-passenger Disney Wish. It took over as Disney’s CEO in February 2020.
At a christening ceremony that featured lighting and appearances by Mickey and Minnie Mouse, Ant-Man, Chewbacca, and other characters from Disney’s extensive library. Chapek informed guests that it took more than six years to get the 144,000-ton Wish to market. “We blend these wonderful personalities and tales with incredible technology to create completely new experiences” on the ship, according to Chapek.
The big theme parks, experiences, and goods division of Disney includes the cruise industry. In 2022, operating income increased from $535 million to $4.2 billion from the prior year.
Chapek stated in November that the sector has earned “a double-digit return on investment.” Disney does not disclose what proportion of sales are generated from cruises.