Proof of new possibilities of digital fashion
Developer of the “XANA” metaverse & its NFT marketplace “XANALIA” (CEO: RIO TAKESHI KUBO) partnered with (CEO: Yukihiro Kanada), in collaboration with the Character Business Research Institute, Inc. and (President: Yuka Koshino) co-produced with Hiroko Koshino, Inc, to sell wearable NFTs that could be worn by XANA’s Metaverse avatars, with immediate effect.
This NFT project is the first avatar wearable NFT for both Parties, with 10 looks and 29 items from Hiroko Koshino’s 2022 Spring/Summer collection, a world-class top fashion designer. XANA has created 3D-wearables for avatars on the platform. This is the first avatar wearable NFT for both companies. The announcement of this project drew a great deal of attention in the fashion industry.
As soon as the pre-sale pre-orders began, applications from all over the world began pouring in. The limited edition of 500 NFT sold out in just 45 minutes upon sales. In addition, requests and inquiries for additional production poured in the support end, resulting in a very successful sale.
Through this project, XANA has proven the possibilities of the new field of “digital fashion,” to the market. It is a fusion of the fashion industry and the metaverse.
XANA will actively continue to collaborate with top international brands as well as outstanding independent designers to bring new business opportunities to the fashion world.
■ Comment by RIO, Founder of XANA
In the future, human beings will enjoy fashion every day, just as we enjoy fashion in the real world. In the metaverse, we will enjoy new self-expression by changing daily into NFT digital fashion, avatars, wearables for avatars, and so on. It is a great pleasure for me to be able to work with Mr. Koshino, a world-renowned Japanese designer, on this cutting-edge project, and to share it with you, the residents of Metaverse. As this is the first time for both of us to work together, it took several months of trial and error to complete the project. We have worked on the avatar fashions down to the smallest detail. Unlike the conventional Metaverse, one of the most appealing features of XANA is that it can reproduce fashion in a cute size. We will continue to bring the joy of digital fashion to all fashion lovers.
■ Hiroko Koshino Profile
Born in Kishiwada City, Osaka. While a student at Bunka Fashion College, he has presented his collections in Tokyo, Osaka, Paris, Rome, Shanghai, and Seoul, and also held events in Prague and Hamburg in collaboration with artists from different fields. In addition to the women’s wear brand HIROKO KOSHINO, she has designed many fashion items such as bags, accessories, lifestyle-related goods, and men’s wear. In recent years, she has had many opportunities to showcase her paintings and calligraphy, and opened KH Gallery Ashiya in 2013 as a space to showcase her work. In 2017, he published the book “HIROKO KOSHINO | it is as it is” to commemorate the 60th anniversary of the designer. From April to June 2021, he held a major “Hiroko Koshino Exhibition” at the Hyogo Prefectural Museum of Art. She won the 15th Mainichi Fashion Grand Prix in 1997 and the Osaka Art Award in 2001.
■ Character Business Research Institute, Inc.
A creative company that aims for innovation in the character/IP business through a fusion of humor, creativity, and technology. As the first phase of the “e-fashion” project, which was launched to create fashion culture in the digital world, the company produced the Hiroko Koshino x NOBORDER.z project.
■ About XANA
XANA is an NFT-based metaverse with blockchain infrastructure. We provide various products, services, and technologies so that users, companies, and IPs can freely perform multiple activities on the Metaverse. It is currently one of the world’s most popular metaverse platforms, announcing amazing collaborations such as the Koto Heartfull Museum, which aims to promote the Tokyo Olympics and Paralympics, Milan Fashion Week in Italy, ULTRAMAN, Astro Boy x local government, and many more.
■ XANA Metaverse App(public alpha version)
■ About XANALIA
XANALIA is an NFT marketplace that has attracted global attention, ranking 8th in global trading volume in July 2021. It is ranked as the “No. 1 NFT Marketplace in Expectations” in Japan. It is developed by NOBORDER.z and operated by XANALIA Limited. It features (1) NFT, (2) linkage with the Metaverse, and (3) DeFi (decentralized finance) model, which is currently the fastest-growing area in the blockchain market, and The diluted potential market capitalization of XANALIA exceeded $1.4 billion (approximately ¥165 billion) within one month after its launch.
Together with Pony Canyon Planning Inc., Fujiland Inc., and Fuji Creative Corporation, the company is holding the “XANALIA NFTART AWARDS 2021” to discover and support creators from around the world.
From May 2022, the “CREATIVE X AWARD 2022 supported by Western Digital” is being held for creators specializing in action sports, together with ZETA Corporation, Fuel Media Corporation, and Dentsu Inc.
■ About NoBorderZ
NoborderZ is a next-generation entertainment technology company with a vision of “a world without borders” and operations in five countries worldwide, centered in New York, the USA and Dubai. The company operates a business that fuses entertainment and technology, including a metaverse based on blockchain technology and an NFT platform.
|Company Name||NOBORDER.z FZE|
|location||Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE.|
|Business content||Development of blockchain technology, VR, XR, AI, NFT and operation of services|
|Representative||Rio Takeshi Kubo|
■ Contact Information
|Department||Public relations department|